Built by someone who's been on every side of bookkeeping

GuidedLedger exists because our founder spent 20+ years as a CFO-level executive, a tax practice owner, a franchise partner, and a small business operator — and saw exactly where small businesses get fleeced on financial services.

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Why we built GuidedLedger

Most small business owners are stuck between two bad options. On one side: full-service bookkeeping firms charging $300 to $500 a month — fine if you're running a 7-figure operation, but absurd for a freelancer, a solopreneur, or a small shop. On the other side: DIY chaos. QuickBooks open in another tab at midnight, receipts piled up, taxes filed late.

GuidedLedger fills the gap. $69 a month, real bookkeepers, your existing software, transparent pricing. We don't lock you into proprietary tools. We don't charge you hourly to answer questions. We don't bundle services you don't need.

We built this because we've been every type of customer this serves. We've sat in the CFO chair and bought these services. We've prepared taxes and cleaned up bad books for clients who deserved better. We've run brick-and-mortar businesses and franchise operations. We've operated remotely from another country and managed financial complexity across borders and currencies.

There's no part of the small business financial journey we haven't lived through. GuidedLedger is the service we wished existed when we needed it.

Meet the founder: Victor Schiano, MBA

Founder, GuidedLedger.

Victor Schiano spent 20 years as a US executive in the construction industry, most prominently leading operations and finance for a US business unit affiliated with Vinci SA — one of the largest construction and concessions groups in the world. As a senior operating executive, he managed $100M+ in annual revenue, owned both operational and financial responsibility, and reported into a global leadership structure spanning multiple countries and languages.

That experience — operating at scale inside one of the most rigorous financial environments in the construction industry — shaped how GuidedLedger approaches bookkeeping today. Clean books, transparent reporting, no surprises. The standard Victor held himself to managing nine-figure budgets is the standard GuidedLedger holds for clients managing five- and six-figure ones.

After leaving the corporate world, Victor became an owner-operator. He's an equity partner in Pampered Peach, a growing national salon franchise with 25+ units, where he helps lead financial strategy and operations. He owns and operates Long Island Tax Resources, a tax practice serving small businesses and individuals across the US. And he founded GuidedLedger to bring that combined expertise — operational, financial, and tax — to the small businesses that need it most.

Today, Victor operates GuidedLedger from Italy, where he's relocated to live a healthier, more intentional life while continuing to run successful US-based businesses. He manages his own tax complications across two countries and two languages — and built GuidedLedger as the kind of service he needed himself: remote-native, technology-enabled, and run by people who actually understand how modern small businesses work.

Credentials

  • MBA
  • 20+ years as a US construction operations executive
  • Former US business unit leader, Vinci SA-affiliated operations ($100M+ annual revenue)
  • Equity partner, Pampered Peach (national salon franchise, 25+ units)
  • Owner, Long Island Tax Resources (tax practice)
  • US expat, currently operating from Italy

How GuidedLedger is different

Typical bookkeeping services vs. GuidedLedger

  • Lock you into proprietary software → Works in your existing QuickBooks or Xero — or offers Xero Ledger for $10/month.
  • Hourly billing for questions and add-ons → Flat-rate $69/month with transparent à la carte add-ons.
  • $300–$500/month minimum to get started → Starts at $69/month for most small businesses.
  • Long-term contracts → Month-to-month, cancel anytime.
  • Founded by accountants without operating experience → Founded by a $100M+ operations executive who's also a tax practice owner and franchise partner.
  • Pure-software solutions or pure-human firms → Smart technology + real bookkeepers, in the right balance.
  • Opaque pricing for payroll, sales tax, additional accounts → Every add-on priced publicly: $10–$25 for accounts, $20–$80 for payroll, $3.75–$45 for sales tax.
  • Tax filing referrals to random partners → Integrated tax filing through our founder's tax practice (Long Island Tax Resources).

Bookkeeping that's actually built for tax season

Most bookkeeping services treat tax filing as someone else's problem. They hand you a year-end file and wish you luck. We do it differently.

GuidedLedger doesn't file income taxes directly — that work goes through Long Island Tax Resources, a tax practice owned and operated by our founder, Victor Schiano. GuidedLedger clients get priority access for income tax preparation and filing, with pricing quoted separately based on entity type and complexity.

For sales tax filing, GuidedLedger handles that in-house — $3.75 to $45 per month per state depending on filing frequency.

How we operate

Transparency

Flat $69/month base rate. Every add-on priced publicly. No hidden fees, no surprise bills, no fine print.

Ownership

Your QuickBooks or Xero subscription stays in your name. Your bank accounts stay yours. Your financial data is yours forever — no export fees, no lock-in.

Expertise

Real human bookkeepers, supported by smart technology. Our founder brings 20+ years of operational and financial expertise from running $100M+ business units.

A distributed team, built for modern small businesses

GuidedLedger operates with a distributed team across the US and internationally. Our founder operates from Italy. Our bookkeepers operate from across the US and several international time zones. Every reconciliation is reviewed by a real person. Every client question is answered within 2 business days.

A US business serving US small businesses, from anywhere

GuidedLedger is a Texas-incorporated C-Corporation. We serve small businesses across the United States. Our founder operates from Italy. Our bookkeepers work across US and international time zones.

Who we work with

  • QuickBooks (Intuit) — official wholesale partner
  • Xero — official partner
  • Gusto — payroll integration partner
  • ADP Run — payroll integration partner
  • Long Island Tax Resources — sister tax practice
  • Pampered Peach — founder is equity partner
  • Texas-incorporated C-Corporation
  • Read-only bank access (we never move your money)
  • Encrypted client data, secure document handling
  • Month-to-month — no long contracts
  • Your data stays yours, always